Our Story — From One Branch to Twenty-Four
NuruMassage Pro began in 2018 with a single branch in Ameerpet and a clear founding vision: to bring authentic, professional, hygienic and genuinely private nuru massage and body to body massage therapy to Hyderabad at honest, transparent pricing. The founders — a small team of wellness professionals with backgrounds in five-star hotel spa management, sports physiotherapy and aromatherapy — were frustrated by the gap between what Hyderabad's growing professional class expected from a premium spa and what the city's existing spa market actually delivered. Too many spas offered either clinical hotel-style treatments devoid of the immersive, sensory depth that defines authentic nuru and body to body therapy, or informal neighbourhood parlours with inconsistent hygiene, untrained therapists and zero privacy infrastructure.
The founding team set out to build something different — a spa network that combined the medical-grade hygiene and professional standards of a five-star hotel spa with the authentic technique and immersive sensory experience of traditional nuru and body to body massage, all delivered in architecturally private suites at honest, transparent pricing. The first Ameerpet branch opened in mid-2018 with three therapy suites, two certified therapists and a nine-therapy menu that remains the core of the NuruMassage Pro catalogue today. Within six months, the branch was fully booked on weekends and the team began planning expansion.
By the end of 2019, NuruMassage Pro had opened branches in Begumpet, Banjara Hills, Madhapur and Kukatpally — five branches in total, each one engineered to the same privacy, hygiene and therapy standards as the original Ameerpet location. The pandemic of 2020 forced a temporary closure of all branches, but the team used the downtime to deepen therapist training, upgrade hygiene protocols to hospital-grade standards, and build the back-of-house systems that would allow the network to scale without compromising on quality. By the end of 2021, NuruMassage Pro had reopened all five original branches and added three more — Secunderabad, HITEC City and Gachibowli.
The years 2022 through 2025 saw NuruMassage Pro scale from eight branches to the current twenty-four, with new locations opening in Jubilee Hills, Kondapur, Miyapur, Panjagutta, S.R. Nagar, Tarnaka, Uppal, L.B. Nagar, Lakdi-ka-pul, Manikonda, Film Nagar, ECIL, Karkhana, Suchitra and Shamshabad Airport. Every new branch was opened with the same checklist: trained female therapists recruited and certified through the NuruMassage Pro training programme, architecturally private therapy suites built to network specification, hospital-grade hygiene protocols implemented from day one, and the complete nine-therapy menu available from opening day. Today, the network serves over 50,000 guests annually across 24 branches, with a 4.8-star aggregate rating across 2150 verified reviews.
Our Mission & Values
The NuruMassage Pro mission is simple to state and difficult to execute: to deliver the most authentic, professional, hygienic and private nuru massage and body to body massage experience available anywhere in Hyderabad, at honest transparent pricing, across a network of branches that maintain identical standards regardless of location. This mission is grounded in five core values that govern every operational decision, from therapist recruitment to branch design to pricing strategy.
Authenticity: Every therapy in our menu is performed using authentic technique — authentic Japanese Nuru gel for nuru massage, authentic Balinese stroke sequences for full body massage, authentic hot stone protocols for our luxury spa package. We do not compromise on technique for speed, convenience or cost. Our therapists are trained in the original methods and are expected to execute them faithfully in every session.
Professionalism: Every therapist at NuruMassage Pro is a certified professional with a minimum of two years of hands-on experience. They are employees, not contractors, and they receive salary, benefits, quarterly training and quarterly health screenings. We do not hire informal workers. We do not tolerate unprofessional behaviour. Every guest is treated with respect, dignity and care.
Hygiene: Our hygiene protocols meet hospital-grade standards. Fresh linens for every guest. Hospital-grade surface disinfection between sessions. Sealed single-use gel and oil packs. Three-stage sterilisation for all reusable tools. Quarterly health screenings for therapists. Twice-daily deep cleaning of every branch. Hygiene is documented and auditable on request.
Privacy: Our therapy suites are architecturally private — double-layered acoustic insulation, double-door entry, individual thermostat control, soundproof seals. We never share guest information with third parties. We follow a strict no-photo, no-recording policy inside therapy suites. Guest records are deleted after 90 days unless the guest opts into our loyalty programme.
Transparency: Our pricing is identical across all 24 branches, fully transparent, and never includes hidden charges. Our therapy menu is clearly documented. Our hygiene protocols are documented and auditable. Our therapist certifications are verifiable. We do not bait-and-switch. We do not upsell aggressively. We deliver what we promise, at the price we quote.
Our Therapists — Trained, Certified, Cared For
The single most important asset at NuruMassage Pro is our therapist team — over 180 certified female professionals across 24 branches, each one recruited through a structured interview process, trained through our internal certification programme, and supported with ongoing professional development, fair compensation and a healthy working environment. We believe that the quality of a spa experience is directly proportional to the quality, training and wellbeing of the therapists delivering it, and we invest in our therapist team accordingly.
Every NuruMassage Pro therapist completes a structured 90-day certification programme before being assigned to a branch. The programme covers Swedish massage fundamentals, Balinese technique, deep tissue and trigger point therapy, hot stone protocols, aromatherapy basics, Nuru technique, body to body technique, anatomy and physiology, hygiene and safety protocols, guest communication and consent, and ethical practice. Therapists are certified at three levels — Standard, Senior and Master — based on demonstrated skill, guest feedback and years of experience.
Beyond initial certification, every therapist undergoes quarterly skill audits where senior therapists review session recordings (with guest consent) and provide structured feedback. Therapists also receive quarterly guest feedback reviews, where anonymised guest ratings and comments are aggregated and discussed. Therapists who consistently receive high guest ratings are eligible for promotion to Senior and Master tiers, with corresponding increases in compensation and session pricing. Therapists who fall below our quality thresholds receive additional training and support before any further action is considered.
We are committed to fair compensation and healthy working conditions for our therapists. All therapists are salaried employees with benefits — not gig workers or contractors. They receive paid leave, health insurance, quarterly bonuses tied to guest ratings, and access to our internal wellness programme (including complimentary monthly therapy sessions for their own wellbeing). We believe that therapists who are well-cared-for deliver better therapy, and we have built our business model around this principle.
Our Hygiene Protocols — Hospital-Grade, Documented, Auditable
Hygiene at NuruMassage Pro is not a marketing claim — it is a documented, auditable system that meets hospital-grade standards. Every aspect of our hygiene protocol is documented in our internal operations manual, and any guest who requests documentation of our protocols for a specific branch can receive it on request. Below is a summary of our core hygiene standards.
Linens: Fresh medical-grade linens for every guest, without exception. Used linens are sealed in biohazard bags, transported to our central laundry facility, washed at 90 degrees Celsius with hospital-grade detergent, dried at high temperature, ironed at high temperature, sealed in fresh packaging, and redistributed to branches. No linen is ever reused without going through this full cycle.
Surface disinfection: Every surface in a therapy suite — therapy table, face rest, armrests, side tables, shower enclosure, floor mat — is wiped down with hospital-grade surface disinfectant between every session. The disinfectant we use meets EN 14476 standards for virucidal activity, including activity against enveloped viruses. Branches are deep-cleaned twice daily, with all common surfaces wiped down hourly.
Gel and oil packs: All Nuru gel and massage oil is supplied in sealed, single-use packs. Each pack is opened in front of the guest at the start of the session and discarded after use. We never reuse gel or oil across guests. Our Nuru gel is sourced from a certified Japanese supplier and is hypoallergenic, odourless and free of synthetic fragrances.
Tool sterilisation: All reusable tools — hot stones, compress balls, wooden implements — go through a three-stage sterilisation process between uses: thermal disinfection at 90 degrees Celsius, chemical sterilisation in hospital-grade solution, and UV sterilisation in our dedicated sterilisation room. Sterilisation logs are maintained for every tool and are auditable on request.
Therapist health: All therapists undergo quarterly health screenings, including blood tests for communicable diseases. Therapists who are unwell — even with a common cold — are required to take paid leave and are not permitted to work with guests until cleared by our medical team. Hand hygiene protocols are enforced before, during and after every session.
Our Commitment to Hyderabad
NuruMassage Pro is a Hyderabad-born, Hyderabad-headquartered, Hyderabad-focused company. Every branch we operate is in Hyderabad. Every therapist we employ is based in Hyderabad. Every vendor we work with — from laundry to gel supplier to interior designer — is a Hyderabad business. We are committed to the city that has hosted our growth, and we express that commitment through both our business practices and our community engagement.
We are committed to fair employment practices in Hyderabad. Our therapist team is recruited from across the city, with a focus on providing stable, dignified, well-compensated employment for women in the wellness sector. We provide training, certification, salary, benefits and a healthy working environment — and we believe that this approach not only delivers better therapy for our guests but also contributes positively to the local economy and to the professionalisation of the wellness sector in Hyderabad.
We are committed to honest, transparent business practices in Hyderabad. Our pricing is identical across all 24 branches. We do not engage in bait-and-switch tactics. We do not advertise prices that we then inflate at the counter. We do not pressure guests into upsells. We believe that the long-term success of our business depends on the trust of our guests, and we protect that trust fiercely.
We are committed to contributing to the broader wellness community in Hyderabad. We participate in industry forums, collaborate with independent wellness researchers on our Wellness Research Initiative, host quarterly workshops on basic massage technique for the public, and maintain a curated wellness library at each branch for guest use. We believe that an informed guest is a better-served guest, and we invest in wellness education as a core part of our service.
